![Why Your Email System May Not Cut It]()
by lori hardy | Aug 29, 2011 | Articles
Email plays a big role in the way people do business. Whether you work from a fixed location at an office desk or from a mobile device on the go, the kind of email you use can define your level of productivity. Are you sure that the email system you are using is the right one for you? Whether you work from an office or are productive while on the go, email most likely plays a big factor in the way you go about your business. Unbeknownst to many, some types of email systems have certain limitations that by extension can also limit the level of productivity of your business, and especially for people in the organization who must also work while out in the field. One major issue for many people is synchronicity. Many people need their emails to be accessible on their mobile phones, PDAs, or other mobile devices, and they need them to be properly synchronized with their desktop workstations. The need to constantly update conversations and email threads from mobile devices to desktops with certain types of email can prove to be tedious and unproductive– and some email system types don’t include this ability at all. Depending on the way you use your email, especially when on the go, having full access and full control of your account can define how productive you and others in your organization can be. Besides providing a much better degree of synchronization and integration with mobile devices, certain types of email systems also have features for sharing and collaboration features that allow you to set schedules and share files...
![Monitor and manage your reputation online using these online tools]()
by lori hardy | Aug 23, 2011 | Articles
Someone, somewhere could be talking about you or your company, and—depending on what’s being said—it can be either helpful or damaging to you or your business. This is of special concern in the online world, as the proliferation of websites and social media tools make it easy to share opinions with the world. In this article we point you to tools and online resources to help monitor and manage what’s being said about you or your business—and thereby build or defend your reputation. Besides your own eyes and ears, there are plenty of tools—for free or for a price—available to help you monitor your presence online. The simplest of these is your familiar search engines such as Google or Bing. By simply searching online, you can find where your name or your company’s name appears in various websites. With Google in particular, you can set up “alerts” which will email you when a specific word or term appears in their website index. What words or terms should you use? Start with your name, or your company name, then try the name of your products and/or services, and maybe even the names of your employees, directors, and other stakeholders. It might also be helpful to search for the competition as well. As results come in you can refine your search by expanding or narrowing the scope of terms you would like to search or be alerted on. If you want to be able to search across all different search engines and not just one or two, you can use Monitor This. Next you can use specialized website or social media...
![Cloud Email Using Google Apps and Microsoft Office]()
by lori hardy | Aug 17, 2011 | Articles
For companies interested in trying out cloud-based services, email maybe something worth trying. Here’s a breakdown of two options from two industry giants that may be worth considering. Google Apps Google Apps is a service from Google that started in 2006, with the introduction of Gmail—a hosted email service, and which later incorporated other apps such as Google Calendar, Groups, Talk, Docs and Sites. Google Apps allow customers an independently customizable version of these Google products under their own domain name. The entry level option is free, but the package offered for Businesses is a paid service with an annual fee per user and additional storage space. Storage. Gmail, Google Apps’ email service starts with a sizable 7GB of free storage. Business users get 25GB. Bear in mind however that this storage space is shared with any data you have in other Google properties such as Picasa Web Album and Google Docs. Extra space can be bought however starting with USD $5 per year for an extra 20GB of storage. E-mail attachment sizes are limited to 25MB. Calendaring and Task Management. Gmail can be integrated with the overall excellent Google Calendar application. Google Calendar allows you to easily share personal calendars with colleagues, or create shared calendars used by groups of people (such as a calendar to track meeting room reservations, marketing events and others). Google Calendar also offers a built-in, but somewhat underpowered task management tool. Tasks can readily be added with due dates, but not readily shared or cannot be nested or linked with other tasks. Spam filtering, security and reliability. Gmail’s spam filtering features a community-driven...
![How Social Networks Help Small Businesses have a Bigger Voice]()
by lori hardy | Aug 15, 2011 | Articles
Smaller businesses usually face the difficulty of having their voices heard in the market today. While traditional marketing and advertising methods cost a lot more than many of these firms can afford, an effective alternative has arisen that is both efficient and cost-effective: marketing through social networking. One of the most difficult challenges smaller businesses face is having a bigger presence in the market. While many of these companies offer good, quality services at much more affordable rates, they are many times overshadowed by larger firms that have bigger budgets to spend on marketing, advertising, and the like. Things have changed, though, with the advent of social networking. What was once a simple, social, get-to-know-each-other tool between people on the internet has now evolved into a tool that small businesses can take advantage of in order to get their voices heard. The gist of social networking for business is the simple concept of reaching potentially millions of people at a mere fraction of what is normally spent on advertising and traditional marketing. The wide reach of social media allows businesses to find their voices and showcase what they can do. The playing field then moves from an unfair balance of advertising budgets to a battle of service quality and value for money, as it should be – and many smaller firms can compete effectively in this arena. There are many ways to tap into the social networking phenomenon to boost your online presence and aid in your marketing. If you are interested in knowing more about this, please contact us and we’ll be glad to assist you in developing...
![Cheap Firewalls: In the End, You Get What You Pay For]()
by lori hardy | Aug 11, 2011 | Articles
Part of establishing a proper security cordon around your business data is having the right hardware – like a router/firewall – to get the job done, and done well. Resorting to cheap and basic equipment might cut it for simple personal or home use, but it’s not ideal for business applications. In business, protecting important information and data is paramount. This is why it is recommended for any sort of business to invest in a security system that will prevent any cyber-attacks that might be launched against you. Unfortunately, though, it’s lost on many that a security system is not just made up of one single thing – software, better staff, better hardware, et cetera. A good and solid security system is composed of several factors working together to create a virtual chain that envelops your business and keeps it safe. And one of the most underestimated links in this chain is the router/firewall. Many businesses are content using the most basic and cheapest option available on the market, without realizing that their security chain is only as strong as its weakest link. And if you make do with a cheap router/firewall, odds are you’ll get what you pay for – not much. While basic routers might work fine for homes or individual users, it is a much different scenario when it comes to business operations where basic just doesn’t cut it. Plus, there’s more at stake with business data, so why take the risk with cheap routers that lack the proper security features? With viruses, malware, and the cyber thieves behind them continuing to grow and evolve, it...
![Choosing the Right Smartphone for You]()
by lori hardy | Aug 8, 2011 | Articles
With so many smartphones out on the market these days, many would-be users find it difficult to choose which one works best for them. There is no right brand or model, only the right set of features for the intended use. Here are a few tips that might help confused buyers consider the right smartphone for them. For many people these days, smartphones have become more of a necessity than a luxury. Being able to stay in touch through constant access to the internet and the thousands of mobile smartphone applications available has made smartphones an indispensable tool. But with the boom in smartphone use, there also comes a conundrum for many: Which smartphone should I get? With so many choices out there, it’s becoming difficult and confusing to pick the right one. Here are a few quick and simple tips that you might find useful when canvassing the market: 1. Know what you want. What do you need a smartphone for? Each handset has its own strengths and weaknesses. There are smartphones that integrate email and web browsing and put more focus on multimedia such as audio and video – while there are other no-frills, no-nonsense models that trim features down to those that are the most basic and essential. 2. Consider your carrier. Carriers are important because there are some smartphones that are only available with certain carriers, or carriers that limit certain features of a particular smartphone. You do have the option of getting an unlocked phone (meaning the device does not come with carrier requirements), but this has its own set of pros and cons...
